~/vivian.cho
available · co-ops & internships · product management
Vivian Cho

Vivian Cho.

Most analysts think about what the data says. I also think about who needs to understand it, and what it needs to make them do.

/ gpa
3.9
GPA
/ records_analyzed
15K+
Records analyzed
/ business_trends_surfaced
30+
Business trends surfaced
/ attendance_growth
250%
Attendance growth
View WorkContact
01About

I switched from pre-med to analytics during my sophomore summer after realizing two things: I love finding patterns in data, and data can help people just as much as medicine can, just differently. That is what drives me.

I study Business Analytics and Intelligence alongside Psychology at CWRU. I love studying how humans make decisions and how that shows up in data and trends. That combination shapes how I work. I look at what the numbers say, but more importantly I think about the behavior behind them.

This summer I am building ClubLink, a student organization engagement platform, at CWRU's LaunchNET entrepreneurship initiative. My goal is to become a product manager or business analyst who uses that same instinct, finding patterns and understanding people, to build things that actually make a difference.

02Experience
Aug 2026 to Present

Product Lead · Program Specialist II

LaunchNET · Case Western Reserve University
  • Built ClubLink MVP in under 8 weeks without being asked to. Currently onboarding first beta users at CWRU clubs and LaunchNET ventures.
  • Cut prototyping time 60% by using Claude to draft requirements and automate notification workflows.
  • Maintained high-integrity data across Salesforce and Airtable for venture tracking; kept 10+ stakeholders aligned by catching blockers before they stalled execution.
Sep 2025 to Present

Undergraduate Researcher · REDCap Data Lead

TRACES Lab · Case Western Reserve University
  • Eliminated recurring errors across 500+ patient records by redesigning the REDCap ingestion workflow and writing docs the team could follow independently.
  • Prevented inaccurate findings from reaching reporting by validating every dataset before each cycle and resolving schema inconsistencies upstream.
May 2025 to Aug 2025

Data Analytics Trainee

Global Career Accelerator
  • Surfaced 30+ business trends from 10,000+ data points using SQL and Tableau; findings shaped recommendations acted on within the same sprint.
  • Eliminated reporting conflicts across 30+ workstreams by writing KPI documentation that became the single source of truth for 90+ members.
  • Built Tableau dashboards consolidating multi-source data into one reliable view; cut fragmented ad hoc requests across sales, marketing, and ops.
Jan 2026 to Present

Marketing & Communications Student Assistant

Office of Education Abroad · CWRU
  • Drove a 15% improvement in audience reach by building an Excel performance tracker and turning weekly engagement data into leadership-ready summaries.
03Projects
Product · In Beta

ClubLink

Student org engagement platform solving the exec-board visibility problem. You never know who'll show up or why members stop coming. Automates event reminders, tracks RSVPs, and gives exec boards real-time analytics on attendance and 30-day retention signals.

GlideZapierGoogle SheetsClaudeChatGPT
Analytics

Intel Sustainability Data Center Analysis

Consolidated 15,000+ energy records from 3 inconsistent sources via SQL and ETL. Built a Tableau dashboard with 4 geospatial visualizations identifying the Northwest and Texas as optimal regions, directly informing Intel's capital investment decision.

TableauSQLPythonETL
Research · Psychology

Recognition Memory · Framing Effects

Ran a 64-participant behavioral experiment using a 2×2 mixed-design ANOVA. Found question order alone systematically biases recognition accuracy, F(1,62)=13.695, p<.001. Direct implications for how surveys and usability tests should be designed.

SPSSANOVAPythonExperimental Design
Analytics · Ad Performance

Digital Marketing Analytics · Grammys.com

Analyzed 5,000+ engagement records to identify over-indexed formats and underutilized funnel stages. Ran a controlled A/B test with 2,000+ users using hypothesis testing and regression. Improved CTA click-through rates by validating results before acting.

ExcelSQLA/B TestingRegression
04Skills
vivian@portfolio:~/skills
$ cat skills.json
ai_tools: [
"Claude",
"ChatGPT (daily for prototyping, requirements, workflow automation)"
]
languages: [
"SQL",
"Python",
"R"
]
bi_tools: [
"Tableau",
"Power BI",
"Excel (PivotTables, Statistical Functions)"
]
data_systems: [
"Salesforce",
"Airtable",
"REDCap",
"Glide",
"Zapier"
]
product: [
"end-to-end ownership",
"user discovery",
"PRD writing",
"stakeholder management"
]
methods: [
"A/B testing",
"hypothesis testing",
"ANOVA",
"ETL",
"data validation & QC"
]
certifications: [
"Data Analysis · GCA, Aug 2025",
"Data Visualization · GCA, Aug 2025",
"SQL · Weatherhead, Dec 2025"
]
$
05Leadership
2025 to 2027

President · Red Cross Club

Grew meeting attendance 250%, from under 20 to 70+ students in a single cycle, by surveying members, analyzing responses, and rebuilding the club's approach around what they said they actually needed.

2024 to 2027

VP External Affairs · Food as Medicine Club

Lead external partnerships and outreach for an interdisciplinary club connecting nutrition, public health, and student wellness initiatives across campus.

06Contact

Let's build something measurable.

I'm actively looking for co-ops and internships in product management, data analytics, product analytics, and business analyst roles. Happy to connect.

vcho2005@gmail.com(845) 653-6344linkedin.com/in/vivianwcho
New York, NY